Start with the evidence
Marketing teams care about MCP when it helps AI access campaign, customer, and ecommerce context.
Traffic is not the whole answer
The signal matters when it clarifies search intent, proof, and conversion action, not when it adds another traffic tactic.
Check the page promise
- Map what data an AI assistant can read, write, and recommend
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Use this as a signal or index, not as final proof. Verify key facts through official pages or documentation. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.