Where checkout changed
AI shopping shifts the path from search result to comparison, authorization, payment, and post-purchase responsibility.
Do not trust one conversion number
The useful question is no longer whether a purchase happened; it is which step created the hesitation, missing fact, or measurement gap.
Check the event model
- Prepare product data, checkout rules, authorization, and support boundaries
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Treat this as a primary signal, then still check pricing, limits, and real adoption before acting. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.