Where the workflow shifted
AI support is valuable when it recognizes question types, guides the next step, and preserves follow-up signals.
Tool names are not outcomes
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check permissions and failure
- Classify support questions into pre-purchase, logistics, discount, return, and repurchase paths
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Treat this as a primary signal, then still check pricing, limits, and real adoption before acting. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.