Start with search evidence
AI SEO, AEO, and answer engine optimization searches are rising, but Google's guidance still starts with helpful content, clear structure, and accessible pages.
Do not write vague paragraphs for AI summaries. Write definitions, fit statements, steps, comparisons, and risks for real readers.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Rewrite one priority page around four blocks: what it is, who it fits, how to start, and what can go wrong
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
AI search visibility still needs time and evidence; compare discovered pages, query intent, and downstream behavior before judging whether the work is working. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.