Where the workflow shifted
MCP governance, tool allowlists, client trust, server lifecycle, and access control expose the governance work behind tool connectivity.
A public MCP server needs to explain available tools, callers, revocation, and records before enterprise buyers trust it.
Tool names are not outcomes
The signal matters when it clarifies search intent, proof, and conversion action, not when it adds another traffic tactic.
Check permissions and failure
- Document tool list, permission scope, authentication, log fields, and shutdown flow for every MCP server
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Unclear tool boundaries turn MCP distribution into a security objection. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.