Where checkout changed
Catalog API, Checkout MCP, agentic storefronts, and AI shopping checkout all point to product discovery connecting with transaction execution.
Brands need consistent titles, prices, inventory, variants, shipping, and returns before AI channels can quote and transact reliably.
Do not trust one conversion number
The useful question is no longer whether a purchase happened; it is which step created the hesitation, missing fact, or measurement gap.
Check the event model
- Review 20 priority SKUs across catalog fields, page copy, FAQs, and support knowledge
- Keep the test narrow: one low-risk task or tool entry before connecting permissions, logs, failure handling, and human takeover to production
What still needs proof
Catalog mistakes get amplified through both recommendation and checkout. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.