Start with the evidence
Turn your data into decisions, AI era, measurement, and marketing data all show automated ad systems depending on merchant data quality.
AI ad systems need product feeds, conversion events, margin fields, and lifecycle data before automated optimization can be trusted.
Traffic is not the whole answer
The signal matters when it clarifies search intent, proof, and conversion action, not when it adds another traffic tactic.
Check the page promise
- Audit product feed accuracy, conversion-event completeness, and profit or refund data feedback
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Wrong events and product data make AI spend faster in the wrong direction. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.