Where the buying flow shifted
AI systems are increasingly using brand pages to support recommendation confidence.
Move from display-first pages to decision-ready, structured pages.
Do not trust one metric
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check the transaction boundary
- Convert key brand pages into readable, reusable, and auditable blocks
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Display-only pages lose trust in AI recommendation loops. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.