Start with search evidence
Google's latest AI optimization guidance keeps pushing pages toward unique, directly accessible main content. That matters for tax, returns, shipping, and market eligibility because those details should not live only inside accordions, chat widgets, or checkout steps.
If buyers and AI systems cannot read pre-purchase facts on the page itself, visibility is less likely to become a confident click.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the query, page promise, and next action fit the same reader job.
Check the page path
- Move tax, returns, shipping, invoice, and eligibility facts into product pages, pricing pages, and help-center copy that stands on its own
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
When critical transaction facts stay buried in interactions or downstream flows, discovery stays shallow. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.