Where checkout changed
If a product page hides stock and fulfillment risk, AI recommendations remain weak even when the page looks polished.
Show availability, pricing, fulfillment scope, and exception handling before recommendation surfaces; then let AI assist the execution path.
Do not trust one conversion number
The useful question is no longer whether a purchase happened; it is which step created the hesitation, missing fact, or measurement gap.
Check the event model
- Attach a purchase-decision block for each high-intent catalog and evergreen page
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Unclear purchase facts turn AI surface into noise for high-intent searchers. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.