Start with search evidence
Google's generative AI search guidance still points back to helpful content, clear structure, crawlable pages, and reliable sources.
Place claims, sources, update dates, author or organization identity, scope, and next actions where readers can inspect them quickly.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Use this checklist to inspect the first-screen promise and source blocks on `ai-growth-marketing` and `archive-en`
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Pages with opinions but no fact anchors can be quoted without earning trust or clicks. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.