Start with search evidence
Google's AI Search documentation still centers on crawlable, understandable pages that help users complete the next step.
Turn the first screen of topic pages into a task promise: what the reader can do here, what input is needed, and what outcome they can expect.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Inspect `ai-growth-marketing-en`, `archive-en`, and the latest daily page for clear task paths
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
A page that only explains a concept gives both AI summaries and standard search results fewer reasons to earn a click. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.