Start with search evidence
Perplexity's bot guidance makes crawler identity and site controls explicit, which gives service teams a concrete way to audit answer-engine visibility.
Track answer-engine crawlers separately from traditional search crawlers, then check which pages contain definitions, evidence, limits, and next actions.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Add evidence blocks to priority evergreen pages: definition, audience, limits, sources, next step, and related internal links
- Keep the test narrow: one service scenario with clear inputs, deliverables, acceptance rules, and human review
What still needs proof
Without a fact layer, answer engines may crawl the page but fail to extract a useful citation. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.