Start with search evidence
Anthropic's site-owner guidance shows how site owners can control Claude-related crawling with robots rules, which matters for product facts, help centers, and gated content.
Separate product facts, public policies, help-center articles, member content, and internal documents by crawlability and citation readiness.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Mark product pages, help centers, member areas, and internal docs as crawlable, citable, login-only, or blocked
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Without defaults, AI crawlers can reach content that should not be cited while missing the facts that should support discovery. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.