Where the buying flow shifted
Merchant promotions require clear eligibility, timing, and offer presentation, which is the boundary an AI offer agent needs.
Every offer should state market, product scope, minimum value, timing, stacking rules, and exclusions before the agent sends it.
Do not trust one metric
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check the transaction boundary
- Split offers into six columns: audience, product, value, market, time, and non-stackable rules
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Unclear offer rules create wrong discounts, checkout disputes, and support pressure. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.