Where the workflow shifted
AI SDK tool calling supports multi-step actions and stop control, which helps keep marketing plans, tool results, approvals, and send records together.
When product facts, audience rules, offer limits, or send frequency are missing, the agent should stop and ask instead of generating a complete-looking campaign.
Tool names are not outcomes
The signal matters when it changes how a team ships, reviews, or recovers work, not when it only names another tool.
Check permissions and failure
- Write stop conditions for missing product facts, missing audience rules, discount above threshold, high send frequency, and incomplete approval
- Keep the test narrow: one low-risk task or tool entry before connecting permissions, logs, failure handling, and human takeover to production
What still needs proof
Without review records, wrong offers and over-sending are hard to diagnose. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.