Where checkout changed
Stripe Agentic Commerce frames delegated shopping, authorization, and payment in the same transaction context.
Brand pages should explain what agents may recommend, what requires user approval, and how failed payment, refund, and dispute paths work.
Do not trust one conversion number
The useful question is no longer whether a purchase happened; it is which step created the hesitation, missing fact, or measurement gap.
Check the event model
- Split recommendation, comparison, cart, payment, refund, and human escalation into six authorization levels
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Selling convenience without authorization and support boundaries turns conversion upside into trust risk. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.