Start with search evidence
OpenAI content-provenance guidance frames source context as part of a trustworthy content ecosystem, which makes page summaries part of the reader's evidence path.
Descriptions for About and topic pages should tell readers what signals, source rules, audience fit, and next steps the page contains instead of repeating the title.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Write one executable page description for the homepage, About page, archive, and toolkit
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Generic descriptions reduce click confidence and weaken the first-page promise. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.