Start with search evidence
Google snippet guidance makes the page summary part of the searcher's expectation before the click.
Descriptions for AI tool pages should name comparison criteria, checklists, sources, permission notes, or trial steps instead of repeating the title.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Give resource, topic, and important English pages comparison-led descriptions
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Generic descriptions reduce opening confidence and weaken the first-screen promise. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.