Where the workflow shifted
Google Merchant API MCP points toward AI tools reading and operating on merchant product context, making product feeds more than backend sync files.
For AI agents to recommend and compare products accurately, teams need clean titles, categories, prices, availability, images, shipping, return, and promotion fields before they write launch copy.
Tool names are not outcomes
The signal matters when it clarifies search intent, proof, and conversion action, not when it adds another traffic tactic.
Check permissions and failure
- Audit 20 priority products for price, inventory, shipping, returns, images, and variant clarity
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Missing fields reduce AI recommendation quality and weaken search and shopping trust. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.