Where the buying flow shifted
Outreach and Salesloft place AI inside sales engagement and cadence management, which makes frequency, channel, and exit rules part of the product.
An AI sales agent should know when to email, wait, call, change channel, stop, or hand a reply to a human.
Do not trust one metric
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check the transaction boundary
- Write max touches, stop signals, human handoff triggers, and do-not-contact rules into every sequence
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
No stop condition can turn a promising lead into a negative brand impression. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.