Start with search evidence
Intercom Fin positions AI agents around customer answers and knowledge sources, which makes onboarding content more useful when it leads users to executable answers.
Searchers are not looking for a welcome note. They need account setup, data import, tool connection, first task completion, and the handoff path when they get stuck.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Rewrite the first screen around three points: who it fits, what first success means, and what inputs are needed before starting
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Feature copy leaves new users and AI assistants unsure about the next action. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.