Where the buying flow shifted
Google return policy guidance makes returns a structured trust signal rather than a hidden service page.
Global shoppers and AI assistants both need to know refund window, return shipping, exceptions, and support entry before a purchase is recommended.
Do not trust one metric
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check the transaction boundary
- Add return window, condition, cost, region, and escalation link to the product fact card
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Unclear return policy increases hesitation and post-purchase friction. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.