Where checkout changed
Paddle Merchant of Record puts seller, tax, payments, compliance, refunds, and billing responsibility around the transaction entity.
Global buyers often ask who appears on the invoice, where tax is handled, who owns refunds, and where billing support lives before they buy.
Do not trust one conversion number
The useful question is no longer whether a purchase happened; it is which step created the hesitation, missing fact, or measurement gap.
Check the event model
- Add billing descriptor, invoice source, tax responsibility, refund path, and support contact copy
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Unclear billing entities create procurement friction, chargebacks, refund disputes, and support load. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.