Start with search evidence
Perplexity crawler documentation and Anthropic crawler guidance show that different AI systems use different user agents and access paths, so product and service facts need verifiable source pages.
Global brands and AI SaaS teams should make pricing, returns, shipping, support, feature limits, and updated dates easy to verify.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Add sources, updated dates, scope, and next-action links to high-value pages
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
If facts stay buried in marketing copy, answer engines may crawl the page without producing a credible citation. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.