Where the buying flow shifted
Google Product structured data focuses on product objects, offers, reviews, and availability, which reminds teams to define the comparable thing before adding agent workflows.
An AI shopping agent needs to know whether it is comparing a product, variant, bundle, subscription tier, or service entitlement.
Do not trust one metric
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check the transaction boundary
- Define names, prices, limits, benefits, and scope separately for products, variants, bundles, subscriptions, and services
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Unclear object boundaries can make an agent recommend the wrong variant, plan, or buying condition. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.