Where the buying flow shifted
Merchant Center product data specification covers title, description, link, image, price, availability, brand, GTIN, shipping, and other attributes that can become a storefront fact ledger.
Brands can audit which facts are public, which live only in feeds, and which lack an update cadence.
Do not trust one metric
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check the transaction boundary
- Create one fact table for priority products: title, image, price, availability, brand, shipping, returns, and target market
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
When feeds and public pages disagree, both AI recommendations and human buyers lose trust. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.