Where checkout changed
Global SaaS selling includes tax, invoices, failed payments, refunds, and buyer expectations.
Do not trust one conversion number
The useful question is no longer whether a purchase happened; it is which step created the hesitation, missing fact, or measurement gap.
Check the event model
- Rewrite pricing pages around payment methods, tax handling, refund rules, and invoices
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Treat this as a primary signal, then still check pricing, limits, and real adoption before acting. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.