Start with search evidence
If a homepage or daily issue only names a category and never answers a real question, it is harder to earn early AI discovery.
The first optimization after early impressions is often better question design, not more keyword stuffing.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Rewrite one homepage section and one evergreen page around three complete reader questions
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
A changing search interface does not mean every page will earn durable visibility; page promise, proof, and structure still matter. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.