Start from the real task
When AI systems and buyers begin with pre-purchase questions, the help center should not stay hidden as a post-sale corner. It should support product, pricing, and service pages with clear trust-building facts.
FAQ is not a pile of prompts. It is a set of indexable, linkable, reusable answer pages for transaction concerns.
A case is not yet a market
The signal matters when it clarifies a real service task, deliverable, and acceptance rule, not when it only shows a demo.
Check the delivery boundary
- Give tax, returns, shipping, invoice, and eligibility their own URLs, then cross-link them from product, pricing, and daily pages
- Keep the test narrow: one service scenario with clear inputs, deliverables, acceptance rules, and human review
What still needs proof
If the help center stays buried in footer navigation, the site wastes some of its strongest buying-intent questions. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.