Start with search evidence
Site-level exposure still sits heavily on homepage and archive paths, so entry copy determines whether searchers continue.
Rewrite entry wording around tasks such as order qualification, support windows, and cross-market eligibility.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Replace generic announcement headlines with specific decision prompts for same-day traffic
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Slogans keep traffic in low-intent browsing. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.