Where the buying flow shifted
Cross-border readers decide within the first screen: is this purchasable, supported, and priced for my market?
Put availability, constraints, and market support above AI convenience claims.
Do not trust one metric
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check the transaction boundary
- Add concise decision cards tied to product and market filters
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
If purchase rules are missing, AI promises feel generic and non-actionable. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.