Where the workflow shifted
Consistent task language across entry pages increases next-step confidence.
Use the same reader tasks: can execute, can qualify, can escalate across all core surfaces.
Tool names are not outcomes
The signal matters when it clarifies search intent, proof, and conversion action, not when it adds another traffic tactic.
Check permissions and failure
- Normalize homepage/archive headings and toolkit grouping with today's issue task labels
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Mismatched entry terms create dead-end behavior. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.