Start with search evidence
Google product structured data focuses on price, availability, ratings, shipping, and merchant facts that support agents also need.
Map support questions to product fact fields: price, inventory, variants, delivery, returns, reviews, and promotion boundaries.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Add visible FAQ answers and structured product fields to high-intent product pages
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
When page facts and support answers diverge, search snippets, AI citations, and pre-purchase trust all suffer. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.