Where the buying flow shifted
Search demand around Gorgias AI Agent points to ecommerce customer support, not a generic chatbot overview.
The page should say which questions AI can answer, which order facts it can check, and which refund or billing cases must escalate to a person.
Do not trust one metric
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check the transaction boundary
- Rewrite the first screen into three blocks: answer automatically, check with tools, escalate to human
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Automation-only copy hides support risk, billing responsibility, and customer-experience cost. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.