Start with the evidence
Product Hunt launch guidance makes the launch page a fit-and-action surface, not only a demo shelf.
A launch page should explain who it is for, what old workflow it replaces, and what result a user can see in three minutes.
Traffic is not the whole answer
The signal matters when it clarifies search intent, proof, and conversion action, not when it adds another traffic tactic.
Check the page promise
- Rewrite the first screen into three promises: who it serves, what task it completes, and what proof the trial produces
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
If the launch page only lists model features, early traffic becomes curiosity instead of trial intent. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.