An AboutPage should contain decision cues, not only origin stories

The key About-page question is: why should the reader keep going?

Useful for: Indie sites, media products, service websites

Schema.org AboutPage vocabulary visual for About pages, site identity, and trust explanations
Image source: Schema.org.

Start from the real task

Schema.org AboutPage defines a page type for pages that explain a site or entity, which is useful when paired with clear visible copy.

A global AI site About page should answer who it helps, what sources it uses, how readers should use it, and which canonical entry to reference.

A case is not yet a market

The signal matters when it clarifies a real service task, deliverable, and acceptance rule, not when it only shows a demo.

Check the delivery boundary

  • Structure the page around audience, source principles, usage paths, and reference URL
  • Keep the test narrow: one service scenario with clear inputs, deliverables, acceptance rules, and human review

What still needs proof

A history-only About page rarely helps new readers build trust quickly. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.

AboutPagetrust profilesite identity