Where the buying flow shifted
Stripe Checkout presents payment entry, buyer action, and product trust in one conversion path, which is a useful model for reducing first-visit judgment cost.
When AI tools get external exposure, the homepage and About page should be retellable in one line: who it helps, what task it finishes, and why it is credible now.
Do not trust one metric
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check the transaction boundary
- Make the About-page first paragraph and homepage hero support the same task promise
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
If the external launch page is clear but the site entry is vague, high-intent visitors leak away. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.