Separate reader traffic
web.dev's agent-friendly websites guidance connects readable content, form labels, button semantics, error messages, and confirmation paths into one task experience.
An AI web agent needs to know who the page helps, what task it can complete, where the next action is, what inputs are required, and what happens after success. Human readers need the same clarity.
Requests are not readers
The useful question is not whether traffic looks busy; it is which activity represents readers, monitoring, crawlers, retries, or system errors.
Check the logs first
- Rewrite one key page around four blocks: who it fits, what it does, required inputs, and confirmation after completion
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Brand vision and feature lists do not tell agents or searchers whether the page can complete the job. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.