Where the workflow shifted
Google agentic commerce puts shopping agents near search, comparison, and purchase assistance, which raises the value of price, inventory, variant, shipping, and return facts.
A global brand should not only show a product story. An agent needs comparable facts, options, restrictions, cart state, and a final confirmation point.
Tool names are not outcomes
The signal matters when it clarifies the buying path, not when it adds another isolated commerce feature.
Check permissions and failure
- Add a product fact table: variant, price, inventory, region, shipping, tax, returns, and support entry
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Missing facts can make an agent recommend the wrong variant, region, or checkout path. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.