Where checkout changed
Google return policy structured data makes return windows, fees, methods, and eligibility part of search-readable merchant facts.
Product pages should say how long returns are allowed, who pays shipping, whether exchanges are possible, which items are excluded, and where the buyer starts.
Do not trust one conversion number
The useful question is no longer whether a purchase happened; it is which step created the hesitation, missing fact, or measurement gap.
Check the event model
- Rewrite one product page with return window, exchange rule, fee owner, and return-start link
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
Unclear return facts make AI-referred buyers pause before checkout and create more support disputes later. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.