Start with search evidence
Google Merchant Center return policy guidance asks merchants to clarify return conditions in enough detail for buying decisions.
A growth page can turn those rules into reader-facing page work: regions, days, fees, exceptions, refund methods, and support entry points.
Visibility is not demand
The useful question is not whether the page appeared somewhere; it is whether the search term, page promise, and next action fit the same reader job.
Check the page path
- Make the return policy page scannable and link it from product pages, cart copy, and help center answers
- Keep the test narrow: one priority page with clear topic, source links, internal links, and a conversion action
What still needs proof
Vague policies weaken search presentation and make shopping assistant answers unreliable. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.