Where checkout changed
Stripe Checkout is best used after plan, payment method, and purchase intent are clear.
Before payment, users should confirm plan, currency, payment method, invoice expectations, cancellation, and support path.
Do not trust one conversion number
The useful question is no longer whether a purchase happened; it is which step created the hesitation, missing fact, or measurement gap.
Check the event model
- Add a pre-checkout confirmation block for plan, price, payment method, invoice, cancellation, and support
- Keep the test narrow: one priority product or checkout flow before expanding recommendation, authorization, payment, and support work
What still needs proof
If checkout appears before uncertainty is resolved, users bring doubt into the payment step. Keep the original source open so the announcement, the evidence, and this site's interpretation stay separate.